Have you wondered what differentiates iconic brands like Southwest airlines, Zappos, Nordstrom, Whole Foods, Costco, and Starbucks from many others in the market? Is there a unique ingredient that makes these brands what they are? Certainly not. The composition of their products does not set them apart. Rather, there is something else that makes the brands of these companies the popular ones that they are: organizational culture.
If organizations can bring out products that ensures sustained business success in the long run; it is because of this factor called organizational culture. How? It is this culture that makes employees give their best to the organization, without being compelled to do so. It is this culture that brings about a highly engaged workforce that feels motivated to produce products that are world-beaters, day in and day out. It is this culture that is indispensable to an organization’s success. The extent to which organizational culture is inseparably tied to business is best summarized by Peter Drucker, guru of modern management techniques in his aphorism, “Culture eats strategy for lunch”.
Organizational culture is the soul of the organization
So, what is it about the organizational culture that spurs these companies to produce products that are household names? Well, culture is the organization’s DNA. It is its very core, from which everything about the organization takes shape. Yet, organizational culture, like the root of a tree, is responsible for what the tree is, but is hardly seen by onlookers at first glance. It is only when one scratches the surface a little that one discovers the root of the organization and its success.
The centrality of the organization’s culture can be understood from the fact that without it, no organization can attract, nurture and build talent. We all know the consequences of such a shortfall: the organization is inadequate in its ability to produce products that make a mark on corporate history, such as the ones we have just mentioned.
Organizational culture is still overlooked
Despite the predominance of culture in shaping an organization; this vital element is overlooked by many organizations. Many organizations have yet to understand its primacy in shaping products. Many organizations continue to think that great products are the result of great processes and great technologies. While the importance of these factors cannot be denied, the role of culture is at the core of these aspects. Unless one has a motivated and engaged workforce, technologies in themselves will not count for much.
So, the need for imbibing the right culture into the organization is of utmost importance. Leaders in charge of organizations should look inwards and ask themselves searching questions such as:
- Is ours an organization whose culture inspires and engages, or is it one that stands in the way of our employees’ career enhancement?
- Do we have an organizational culture that consists of a set of rigid top-heavy directives, or does it facilitate cross-department collaboration?
- How have our employees and our customers perceived our organizational culture?
Get to understand all the elements of organizational culture
TrainHR, a training provider par excellence of professional trainings for the human resources industry, will be organizing a webinar, at which all the elements of organizational culture will be explained. Marcia Zidle, CEO of Leaders At All Levels, and a board certified executive coach, will offer her valuable insights into organizational culture, at this very valuable course. please visit TrainHR to enroll for this webinar.
Viewing this webinar, its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM.
Credit is awarded based on the actual educational time spent in the program.
This webinar has been approved for 1 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).
What benefits does a great organizational culture bring?
There are significant and tangible benefits that a positive organizational culture can bring about. Marcia will describe these. Some of these include:
- Focus and Spirit
At this very pertinent and perceptive course on organizational culture, Marcia will cover the following areas:
- Understand why Peter Drucker says: “Culture eats strategy for lunch”
- Discover why culture is like an iceberg: What’s above and below the water line
- Identify and analyze the six key elements of culture in every business or organization
- Review twelve daily ways effective leaders can communicate and reinforce company culture
- Plan specific actions you will take to lead or influence changes in the culture of your organization
- Use a three-step process to pinpoint what drives the culture of your team, department or company
- Recognize what successful leaders know and do that helps them avoid cultural traps and misfires.