An online reputation disaster is the last thing a business needs. While the power of the Net is virtually unlimited in giving a business the kind of coverage and visibility it could only have imagined earlier; one bad review in a popular social media site can destroy at one stroke the reputation a business has carefully and diligently built over a long period of time.
There is the old saying to the effect that it takes years to gain a customer, and minutes to lose one. In the era of online communication, where, as the old cliché goes, information travels at the speed of light, or, in this case, the Net, a business’ online reputation can get shattered in no time.
Online reputation disasters can also hit professional practices
It is not just a business which is under the influence of the social media. Professional practices such as those of physicians, dentists, other healthcare providers, and a host of other service providers are under the all-pervasive sway of this powerful medium. With the explosion of the growth of the social media, the need for protecting a business or practice from online reputation disasters has been stronger than ever before.
The more these service providers and businesses are connected to consumer research which aids in decision-making from consumers; the more likely they are to be objects of an online reputation disaster. All that it takes for a disgruntled or lazy employee is to post a highly exaggerated review of employer mistreatment, and the news spreads like wildfire. Even if the news happens to be faked, it can significantly make a difference to the reputation that an organization has.
Learn ways of approaching online reputation disasters
What do businesses do in such scenarios? They can press the panic button, being clueless about what to do when an online reputation disaster hits them, or they can learn to handle the issue of online reputation disaster by enrolling for a webinar from TrainHR, a highly accomplished provider of professional trainings for the human resources industry.
Joe Rosner, Director of Best Defense USA and a nationally recognized expert on workplace violence and personal safety for health care and other occupations, will be the speaker at this 60-minute session. To gain a proper understanding of how to deal with online reputation disaster, please register for this session by visiting http://www.trainhr.com/control/w_product/~product_id=701661?wordpress-SEO .
This webinar has been approved for 1 HR (General) recertification credit hours toward aPHR, PHR, PHRca, SPHR, GPHR, PHRi and SPHRi recertification through HR Certification Institute (HRCI).
Building a reputation plan
At this webinar, Joe will give participants an understanding of how to first build a reputation plan that endures before, during and after an online reputation disaster. He will inculcate the belief that prevention is better than cure when it comes to handling online reputation disaster.
He will show the ways by which organizations and practices can take steps that will help prevent the misfortune of losing clients or patients. A bad online reputation disaster can also significantly dent the organization’s ability to find good hires.
Online reputation disaster is all the more important because:
- Employees routinely visit sites like LinkedIn and Glassdoor before taking a decision to join a company for checking its reputation
- The speed and reach of viral videos are phenomenal, with thousands of views taking place in a minute. One bad review can send the targeted company into a tizzy.
- Big or small, organizations need to have a proper online reputation disaster plan in place, because they can get affected equally.
At this highly absorbing session on online reputation disaster, Joe will cover the following areas:
- Why you need to monitor your online reputation and best practices for doing so
- Methods for protecting your domain names, web content and social media from those who would misuse them
- Why you need to lock down all relevant web properties
- What to do when negative reviews or comments are posted about your organization
- Best practices for your organization, if or when an employee, screws up, fails to deliver on an expectation or does something else wrong
- What online review sites will and will not let you do when responding to reviews
- Important considerations for selecting an online management firm or consultant
- Reputation management tools
- Important elements of a social media policy.